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Membership satisfaction survey – 2007

This research provides a snapshot of member satisfaction, as well as attitudes towards engagement, member influence and communications.

In summary:

Loyalty to the IET is high

  • 62% consider the IET as the only professional organisation they subscribe to;
  • 94% will remain members;
  • UK based Students, Fellows and Retired members are more loyal than overseas members

There was generally positive feedback and member expectations are exceeded with the majority of services.

Background:

The primary objective of the project was to establish a programme of objective measurement amongst members, to enable the IET to establish an independent measure of customer satisfaction.

It was conducted by telephone and focus groups. The global sample of 800 included members from Australia, Hong Kong, America, Europe and the UK.

Two of the main objectives were to:

  • Provide an accurate benchmark from which to measure future levels of IET membership satisfaction;
  • Identify any specific member engagement and communications problems within the current membership which may have prompted support for the establishment of the special working party.